Churchill, Gilbert A.
Basic marketing research / - 3rd ed. - Fort Worth : Dryden Press, c1996. - xvii, 863 p. : col. ill., col. maps ;
One "Statistics command summary" chart inserted.
0030983673
Marketing research.
HF5415.2
Basic marketing research / - 3rd ed. - Fort Worth : Dryden Press, c1996. - xvii, 863 p. : col. ill., col. maps ;
One "Statistics command summary" chart inserted.
0030983673
Marketing research.
HF5415.2
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