Shimp, Terence A.
Advertising, promotion, and supplemental aspects of integrated marketing communications / - 4th ed. - Fort Worth : Dryden Press, c1997. - xxiv, 589 p. : col. ill. ;
Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
0030103525
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123
Advertising, promotion, and supplemental aspects of integrated marketing communications / - 4th ed. - Fort Worth : Dryden Press, c1997. - xxiv, 589 p. : col. ill. ;
Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
0030103525
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123
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