BELCH, George
Advertising and promotionL: an integrarted marketing communications perspective - 6th - New Delhi, India Tata McGraw-Hill Publishing 2004 - xxvi, 840p., illus, includes bibliographical references and index
0070581940
1. Advertising 2. Sales promotions 3. Communication in marketing
HF 5823 bel
Advertising and promotionL: an integrarted marketing communications perspective - 6th - New Delhi, India Tata McGraw-Hill Publishing 2004 - xxvi, 840p., illus, includes bibliographical references and index
0070581940
1. Advertising 2. Sales promotions 3. Communication in marketing
HF 5823 bel
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