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Strategic management : - 6th ed. - New York, NY : McGraw-Hill/Irwin, c2012. - xxxix, 590p. : ill. (some col.), photographs (some col.) ;

Includes index.

Strategic management: creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets: moving beyond a firm's tangible resources -- Strategic formulation -- Business-level strategy: creating and sustaining competitive advantages -- Corporate-level strategy: creating value through diversification -- International strategy: creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership: creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Case analysis -- Analyzing strategic management cases.

ISBN: 9780071317689 (pbk. : alk. paper) 0077439562 (alk. paper)

Subjects--Topical Terms:
Strategic planning.

LC Class. No.: HD30.20