Basic marketing : (Record no. 1247)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00390nam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256030197 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McCarthy, E. Jerome |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood, Ill. : |
| Name of publisher | R.D. Irwin, |
| Year of publication | 1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 841 p. : |
| Other physical details | ill. (chiefly col.) ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|---|
| Books | Reference | Reference | 2157 | Chapman Library | Chapman Library | 2017-01-06 | HF5415mcc |
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