Advertising principles and practice (Record no. 1288)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00415nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131968815 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5804 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Well, William |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising principles and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, NJ |
| Name of publisher | Pearson/Prentice Hall |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 592p.:ill., includes bibliographical references and index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|---|
| Books | Reference | Reference | 2204 | Chapman Library | Chapman Library | 2017-01-11 | HF5804wel |
| Books | Reference | Reference | 2205 | Chapman Library | Chapman Library | 2017-01-11 | HF5804wel |
| Books | Reference | Reference | 2226 | Chapman Library | Chapman Library | 2017-01-11 | HF5821wel |
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