Essentials of marketing: a marketing strategy planning approach (Record no. 155)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00497nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071283342 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perrault, William D. |
| Personal name | Cannnon, Joseph P. |
| Personal name | McCarthy, E, Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing: a marketing strategy planning approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill/Irwin |
| Year of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 697p. |
| Other physical details | xxxvi, :ill., includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|---|
| Books | Lending | Lending | 2445 | Chapman Library | Chapman Library | 2016-01-20 | HF5415per |
| Books | Lending | Lending | 2446 | Chapman Library | Chapman Library | 2016-01-20 | HF5415per |
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