Principles and practice of marketing (Record no. 166)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00386nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077123307 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415job |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jobber, David |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York, |
| Name of publisher | McGraw-Hill |
| Year of publication | ,2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 940p., |
| Other physical details | .ill |
| Accompanying material | :Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|---|
| Books | Lending | Lending | 2424 | Chapman Library | Chapman Library | 2016-01-20 | HF5412job |
| Books | Lending | Lending | 2425 | Chapman Library | Chapman Library | 2016-01-20 | HF5412job |
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