Chapman Library

Creative strategy in advertising (Record no. 1682)

000 -LEADER
fixed length control field 00404nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 053462510X
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5801 jew
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name JEWLER, A. Jerome
245 ## - TITLE STATEMENT
Title Creative strategy in advertising
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Balmont, CA
Name of publisher Thomson / Wadsworth
Year of publication 2005
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi,236p., illus includes bibliographical references and index
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name DREUNIANY, Bonnie L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Koha item type Shelving location Accession Number Permanent Location Current Location Date acquired Full call number
BooksReference3390Chapman LibraryChapman Library2017-02-09HF 5801 jew


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