000 -LEADER | |
---|---|
fixed length control field | 00404nam a22001457a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 053462510X |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5801 jew |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | JEWLER, A. Jerome |
245 ## - TITLE STATEMENT | |
Title | Creative strategy in advertising |
250 ## - EDITION STATEMENT | |
Edition statement | 8th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Balmont, CA |
Name of publisher | Thomson / Wadsworth |
Year of publication | 2005 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xvi,236p., illus includes bibliographical references and index |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | DREUNIANY, Bonnie L. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Koha item type | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
---|---|---|---|---|---|---|
Books | Reference | 3390 | Chapman Library | Chapman Library | 2017-02-09 | HF 5801 jew |