Contempoary advertising and intagrated marketing (Record no. 2197)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00410nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071220606 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 are |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | AREHS, William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Contempoary advertising and intagrated marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill / Irwin |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xl, 774p., illus, includes index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WFIGOLD, Michael F. and ARENS, Christian |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|
| Books | Reference | 2284 c1 | Chapman Library | Chapman Library | 2017-02-14 | HF 5821 are |
| Books | Lending | 2285 c2 | Chapman Library | Chapman Library | 2017-02-14 | HF 5821 are |
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