Essentials of marketing: amarketing strategy planning approach (Record no. 2354)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00490nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073404813 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 per |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | PERREAYLT, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing: amarketing strategy planning approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill / Irwin |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxix, 961p., illus, includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | 1. Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | CANNON, Joseph P. and McCARTHY, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|
| Books | Lending | 4056 c1 | Chapman Library | Chapman Library | 2017-02-15 | HF 5415 per |
| Books | Lending | 4057 c2 | Chapman Library | Chapman Library | 2017-02-15 | HF 5415 per |
| Books | Lending | 4058 c3 | Chapman Library | Chapman Library | 2017-02-15 | HF 5415 per |
| Books | Lending | 4059 c4 | Chapman Library | Chapman Library | 2017-02-15 | HF 5415 per |
| Books | Reference | 4060 c5 | Chapman Library | Chapman Library | 2017-02-15 | HF 5415 per |
| Books | Reference | 4061 c6 | Chapman Library | Chapman Library | 2017-02-15 | HF 5415 per |
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