Marketing /
by Etzel, Michael J.
Additional authors: Walker, Bruce J. | Stanton, William J. Edition statement:13th ed. Published by : McGraw-Hill, (Boston, Mass. :) Physical details: xxi, 650, [59] p. : col. ill., maps ; ISBN: 0072526505 (alk. paper); 0071214550 (international : alk. paper). Subject(s): Marketing. Year: 2004Online resources:
| Item type | Location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Chapman Library
Reference
The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. |
Reference | HF5415.S745etz (Browse shelf) | Available | 2156 |
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| HF5415.2chu Basic marketing research / | HF5415.4job Principles and practice of marketing / | HF5415.D92dwy Business marketing: connecting strategy, relationships and learning | HF5415.S745etz Marketing / | HF5415.1.B4155bea Marketing, principles & perspectives / | HF5415.13.W547wil Strategic marketing management | HF5415.33.U6H38haw Consumer behavior : |
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