Consumer banking: building marketing strategy

by HAWKINS, Del I.

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MOTHERSBAUGH, David L.

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MOTHERSBAUGH, David L. Edition statement:11th Published by : McGraw-Hill / Irwin (Boston) Physical details: xxii, 778p., illus, bibliographical references and index ISBN: 9780070171008.

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Item type	Location	Call number	Status	Date due	Barcode	Item holds
Books	Chapman Library The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. Reference	HF 5415.33 haw (Browse shelf)	Available		3354

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Previous	HF 5415.13 dal Marketing management	HF5415.13.W547wil Strategic marketing management	HF 5415.3 pha Consumer behaviour	HF 5415.33 haw Consumer banking: building marketing strategy	HF5415.33.U6H38haw Consumer behavior :	HF5415.5.L83 Customer service :	HF5415.7.S425sim Designing and managing the supply chain: concepts, strategies and case studies	Next