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Principles of marketing /

by Kotler, Philip | Armstrong, Gary | Saunders, John
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Wong, Veronica
Edition statement:3rd European ed. Published by : Prentice Hall, (Harlow, England ; | New York :) Physical details: xxxi, 856 p. : col. ill. ; ISBN: 0273646621 (pbk.). Subject(s):
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Marketing.
Year: 2002
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Lending HF5415.K63kot (Browse shelf) Available 2427
Books Books
Chapman Library

The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community.

Lending
Lending HF5415.K63kot (Browse shelf) Available 2165
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HF5415.D92dwy Business marketing: connecting strategy, relationships and learning HF5415.K452ker Marketing : HF5415.K625arm Marketing HF5415.K63kot Principles of marketing / HF5415.K63kot Principles of marketing / HF5415.S9168jef Power promoting : HF5415.S9168jef Power promoting :

Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.

"The European edition ... offers significant changes"--Pref.

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