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	1.		Advertising and promotionL: an integrarted marketing communications perspective by BELCH, George Publication: New Delhi, India Tata McGraw-Hill Publishing 2004 . xxvi, 840p., illus, includes bibliographical references and index Date:2004 Availability: Copies available: Chapman Library Reference [HF 5823 bel] (1), Actions: Place hold Log in to add tags. Add to cart (remove)
	2.		Advertising and promotion: an integrated marketing communications perspective by BELCH, George E. Publication: New York McGraw-Hill / Irwin 2012 . xxxv, 769p., illus, includes index Date:2012 Availability: Copies available: Chapman Library Reference [HF 5823 bel] (1), Actions: Place hold Add to cart (remove)

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