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1. |
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Basic marketing :
by McCarthy, E. Jerome
Publication:
Homewood, Ill. : R.D. Irwin, 1984
. xvii, 841 p. :
Date:1984
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Essentials of marketing: a marketing strategy planning approach
by Perrault, William D. | Cannnon, Joseph P. | McCarthy, E, Jerome
Publication:
Boston McGraw-Hill/Irwin 2008
. 697p.
Date:2008
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Applications in basic marketing: slipping from the popular business press
by Perreault, William D.
Publication:
Boston McGraw-Hill/Irwin 2003
. 214p.
Date:2003
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Basic marketing :
by Perreault, William D.
Publication:
Boston : McGraw-Hill, 2002
. xxxii, 815 [28] p. :
, A variety of multi-media instructional aids, including a Web site, are available to support the text. | Includes bibiliographical references (p. 754-810) and indexes.
Date:2002
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Essentials of marketing: amarketing strategy planning approach
by PERREAYLT, William D.
Publication:
Boston McGraw-Hill / Irwin 2010
. xxxix, 961p., illus, includes bibliographical references and index
Date:2010
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