Chapman Library
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1. Basic marketing : by McCarthy, E. Jerome Publication: Homewood, Ill. : R.D. Irwin, 1984 . xvii, 841 p. : Date:1984 Availability: Copies available: Chapman Library Reference [HF5415mcc] (1),

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2. Essentials of marketing: a marketing strategy planning approach by Perrault, William D. | Cannnon, Joseph P. | McCarthy, E, Jerome Publication: Boston McGraw-Hill/Irwin 2008 . 697p. Date:2008 Availability: Copies available: Chapman Library Lending [HF5415per] (2),

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3. Applications in basic marketing: slipping from the popular business press by Perreault, William D. Publication: Boston McGraw-Hill/Irwin 2003 . 214p. Date:2003 Availability: Copies available: Chapman Library Lending [HF5415] (1), Chapman Library Lending [HF5415per] (7),

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4. Basic marketing : by Perreault, William D. Publication: Boston : McGraw-Hill, 2002 . xxxii, 815 [28] p. : , A variety of multi-media instructional aids, including a Web site, are available to support the text. | Includes bibiliographical references (p. 754-810) and indexes. Date:2002 Availability: Copies available: Chapman Library Lending [HF5415.13.M369per] (2),

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5. Essentials of marketing: amarketing strategy planning approach by PERREAYLT, William D. Publication: Boston McGraw-Hill / Irwin 2010 . xxxix, 961p., illus, includes bibliographical references and index Date:2010 Availability: Copies available: Chapman Library Lending [HF 5415 per] (4), Chapman Library Reference [HF 5415 per] (2),

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