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1. Strategic marketing management: planning, implementation and control by WILSON, Richard M. S. Publication: Amsterdam Elsevier / Butterworth Heinemann 1997 . xx, 827p., illus, includes bibliographical references and index Date:1997 Availability: Copies available: Chapman Library Reference [HF 5415 wil] (1),

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2. Strategic marketing management by Wilson, Richard M. S. | Gilligan, Colin Publication: Amsterdam Elsevier 2005 . 867p. Date:2005 Availability: Copies available: Chapman Library Lending [HF5415.13.W547wil] (2), Chapman Library Reference [HF5415.13.W547wil] (1),

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