Chapman Library
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1. Essentials of marketing research / by Zikmund, William G. Publication: Fort Worth, TX : Dryden Press, 1999 . xxii, 422 p. : Date:1999 Availability: Copies available: Chapman Library Lending [HF5415zik] (2),

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2. Exploring marketing research / by Zikmund, William G. Publication: Fort Worth : Dryden Press, 1994 . xxiv, 818 p. : Date:1994 Availability: Copies available: Chapman Library Reference [HF5415zik] (1),

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