Dynamics of mass communication: media in transition
by Dominick, Joseph R.
Edition statement:11th ed. Published by : McGraw-Hill Higher Education, (New York :) Physical details: xxiii, 482 p. : ill. (chiefly col.) ; ISBN: 9780073378886 (alk. paper); 0073378887 (alk. paper). Subject(s): Mass media. Year: 2011| Item type | Location | Collection | Call number | Status | Date due | Barcode | Item holds |
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 Books |
Chapman Library
Reference
The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. |
Reference | P90dom (Browse shelf) | Available | 4675 |
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
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