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Advertising, promotion, and supplemental aspects of integrated marketing communications /
by Shimp, Terence A.
Publication:
Fort Worth : Dryden Press, 1997
. xxiv, 589 p. :
, Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
Date:1997
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Advertising, promotion, and supplemental aspects of integrated marketing communications
by SHIMP, Terence A.
Publication:
Fort Worth. Dryden Press 1997
. xxiv, 589p. : ill. : Ref.
Date:1997
Availability:
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3. |
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Advertising, promotion, and supplemental aspects of integrated marketing communications
by SHIMP, Terence A.
Publication:
Fort Worth. Dryden Press 1997
. xxiv, 589p. : ill. : Ref.
Date:1997
Availability:
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