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Advertising, promotion, and supplemental aspects of integrated marketing communications /
by Shimp, Terence A.
Publication:
Fort Worth : Dryden Press, 1997
. xxiv, 589 p. :
, Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
Date:1997
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Contemporary advertising /
by Arens, William F.
Publication:
Boston : McGraw-Hill Irwin, 2002
. 1 v. (various pagings) :
, Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Date:2002
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Career opportunities in advertising and public relations /
by Field, Shelly.
Publication:
New York : Facts on File, 2002
. x, 307 p. :
Date:2002
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[HF5828.4fie]
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Advertising, promotion, and supplemental aspects of integrated marketing communications
by SHIMP, Terence A.
Publication:
Fort Worth. Dryden Press 1997
. xxiv, 589p. : ill. : Ref.
Date:1997
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[HF 5415 shi]
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5. |
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Advertising, promotion, and supplemental aspects of integrated marketing communications
by SHIMP, Terence A.
Publication:
Fort Worth. Dryden Press 1997
. xxiv, 589p. : ill. : Ref.
Date:1997
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