Arens, William F.
Contemporary advertising / - 8th ed. - Boston : McGraw-Hill Irwin, c2002. - 1 v. (various pagings) : ill. (some col.) ; 1 CD-ROM (4 3/4 in.).
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
0072415444 (alk. paper) 0072451769 (CDROM)
Advertising.
HF5821
Contemporary advertising / - 8th ed. - Boston : McGraw-Hill Irwin, c2002. - 1 v. (various pagings) : ill. (some col.) ; 1 CD-ROM (4 3/4 in.).
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
0072415444 (alk. paper) 0072451769 (CDROM)
Advertising.
HF5821
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