Contemporary advertising / (Record no. 1245)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00532cam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072415444 (alk. paper) |
| ISBN | 0072451769 (CDROM) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Arens, William F. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill Irwin, |
| Year of publication | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1 v. (various pagings) : |
| Other physical details | ill. (some col.) ; |
| Accompanying material | 1 CD-ROM (4 3/4 in.). |
| 500 ## - GENERAL NOTE | |
| General note | Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|---|
| Books | Reference | Reference | 2154 | Chapman Library | Chapman Library | 2017-01-06 | HF5415are |
CSUC Chapman Library is a Koha Automated Library.
Contact us: library@csuc.edu.gh.