Marketing communications : (Record no. 150)

000 -LEADER
fixed length control field	00989cam a22001694a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0749436697 (pbk.)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.123
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Smith, P. R.
245 10 - TITLE STATEMENT
Title	Marketing communications :
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	London ;
--	Milford, CT :
Name of publisher	Kogan Page,
Year of publication	2002.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xvi, 640 p. :
Other physical details	ill. ;
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Taylor, Jonathan,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Koha item type	Collection code	Shelving location	Accession Number	Permanent Location	Current Location	Date acquired	Full call number
Books	Lending	Lending	2452	Chapman Library	Chapman Library	2016-01-19	HF5415smi
Books	Lending	Lending	2453	Chapman Library	Chapman Library	2016-01-19	HF5415smi

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