Marketing communications :
by Smith, P. R.
Additional authors: Taylor, Jonathan, Edition statement:3rd ed. Published by : Kogan Page, (London ; | Milford, CT :) Physical details: xvi, 640 p. : ill. ; ISBN: 0749436697 (pbk.). Subject(s): Communication in marketing. Year: 2002| Item type | Location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
 Books |
Chapman Library
Lending
The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. |
Lending | HF5415smi (Browse shelf) | Available | 2452 | ||
| Books |
Chapman Library
Lending
The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. |
Lending | HF5415smi (Browse shelf) | Available | 2453 |
Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
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Contact us: library@csuc.edu.gh.
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