Advertising, promotion, and supplemental aspects of integrated marketing communications /
by Shimp, Terence A.
Additional authors: Shimp, Terence A. Edition statement:4th ed. Published by : Dryden Press, (Fort Worth :) Physical details: xxiv, 589 p. : col. ill. ; ISBN: 0030103525. Subject(s): Communication in marketing. | Sales promotion. | Advertising. | Direct marketing. Year: 1997Online resources:
| Item type | Location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
 Books |
Chapman Library
Lending
The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. |
Lending | HF5415shi (Browse shelf) | Available | 2450 |
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Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
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