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Essentials of marketing: a marketing strategy planning approach

by Perrault, William D. | Cannnon, Joseph P. | McCarthy, E, Jerome
Edition statement:11th edition Published by : McGraw-Hill/Irwin (Boston) Physical details: 697p. xxxvi, :ill., includes bibliographical references and index ISBN: 9780071283342. Subject(s):
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Marketing
Year: 2008
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Books Books
Chapman Library

The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community.

Lending
Lending HF5415per (Browse shelf) Available 2446
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