Advertising and promotionL: an integrarted marketing communications perspective

by BELCH, George

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BELCH, Michael A.

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BELCH, Michael A. Edition statement:6th Published by : Tata McGraw-Hill Publishing (New Delhi, India ) Physical details: xxvi, 840p., illus, includes bibliographical references and index ISBN: 0070581940. Subject(s):

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1. Advertising 2. Sales promotions 3. Communication in marketing

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1. Advertising 2. Sales promotions 3. Communication in marketing Year: 2004

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Item type	Location	Call number	Status	Date due	Barcode	Item holds
Books	Chapman Library The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. Reference	HF 5823 bel (Browse shelf)	Available		3398

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Previous	HF 5813.U6 lah Advertising and public relations	HF5821wel Advertising principles and practice	HF 5821 are Contempoary advertising and intagrated marketing	HF 5823 bel Advertising and promotionL: an integrarted marketing communications perspective	HF 5823 bel Advertising and promotion: an integrated marketing communications perspective	HF5828.4fie Career opportunities in advertising and public relations /	HF 6146 mor Advertising	Next