Strategic marketing management: planning, implementation and control

by WILSON, Richard M. S.

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GILLIGAN, Collin

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GILLIGAN, Collin Edition statement:2nd Published by : Elsevier / Butterworth Heinemann (Amsterdam) Physical details: xx, 827p., illus, includes bibliographical references and index ISBN: 075062244X. Year: 1997

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Item type	Location	Call number	Status	Date due	Barcode	Item holds
Books	Chapman Library The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. Reference	HF 5415 wil (Browse shelf)	Available		3300

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Previous	HF 5415 per Essentials of marketing: amarketing strategy planning approach	HF5415.S745etz Marketing /	HF 5415.W672 gul Virtual marketing	HF 5415 wil Strategic marketing management: planning, implementation and control	HF5415.1.B4155bea Marketing, principles & perspectives /	HF 5415.122 jai Marketing research	HF 5415.1263 pha B2B marketing	Next