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Strategic marketing management: planning, implementation and control

by WILSON, Richard M. S.
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GILLIGAN, Collin Edition statement:2nd Published by : Elsevier / Butterworth Heinemann (Amsterdam) Physical details: xx, 827p., illus, includes bibliographical references and index ISBN: 075062244X. Year: 1997
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Reference 		HF 5415 wil (Browse shelf) Available 3300
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