Contemporary advertising /

by Arens, William F.

Edition statement:8th ed. Published by : McGraw-Hill Irwin, (Boston :) Physical details: 1 v. (various pagings) : ill. (some col.) ; ISBN: 0072415444 (alk. paper); 0072451769 (CDROM). Subject(s):

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Advertising. Year: 2002

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Item type	Location	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Chapman Library The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. Reference	Reference	HF5415are (Browse shelf)	Available		2154

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Previous	HF 5387.G5 woo Ethics in business and public administration: introductory essays and cases	HF5387.G75gri Business ethics and corporate social responsibility /	HF5415adc Marketing priciples and practice	HF5415are Contemporary advertising /	HF5415bly Principles and practice of marketing	HF5415boo Contemporary marketing :	HF5415boo Contemporary marketing :	Next